02 — Rights, Royalties & Author Contracts
Rights, Royalties & Author Contracts
What your existing author contracts already permit, what needs checking, and what to agree before launch.
This is the one to check hardest, because subscription is the newest form of exploitation and the least likely to be explicit in older contracts. Newer contracts increasingly include subscription/streaming language with a defined revenue-allocation basis; older ones may be silent, which is not the same as permissive. Before enrolling backlist titles in any subscription tier: confirm the grant covers it, agree the allocation basis (see 1.7), and consider an opt-in approach for older contracts — agents respond far better to being asked than being notified. The platform lets you include or exclude titles from subscription tiers individually, precisely so rights caution never has to block the whole programme.
Per title, by buyer territory. Your rights metadata governs where each title can be sold: a reader whose store territory (and payment/billing country on your checkout) falls outside a title's rights territories doesn't see it offered for sale. This mirrors how retailers enforce territoriality, with one advantage: the ledger of where each sale happened is yours, so a rights query from a co-publisher or agent can be answered with data rather than assurances. Note the usual boundary: territorial enforcement governs sale; a reader who legitimately bought a title while resident in-territory doesn't lose their library when they travel.
Your contracts set the floor; the market is setting expectations above it. At standard net-receipts rates, authors already earn more per direct sale than per retail sale, because your receipts are higher — that's the mechanical answer, and for many lists it's sufficient. But agents increasingly argue that if the publisher keeps 85–100% of a direct sale instead of 35–70%, the author should share the uplift — and several publishers with successful direct channels have made a higher direct royalty part of the pitch to authors, treating it as an acquisition and retention tool rather than a cost. Our guidance: decide a policy deliberately (standard rate, uplifted rate, or uplift above a volume threshold), document it, and lead with it in agent conversations. A direct channel with author buy-in markets itself; one that looks like margin hoarding invites contract friction. The platform's reporting supports whichever policy you set.
Lead with the three things agents actually care about: more money per copy (higher net receipts flow through to royalties — bring the per-unit arithmetic), better data (real reading and sales figures per title, visible on demand, instead of opaque retailer aggregates), and a publisher investing in the author's long-term audience (a reader relationship that follows the author's next book, instead of being re-rented from a retailer every launch). Be ready for two questions: the royalty-rate question (see 2.4 — have a policy) and the subscription-allocation question (see 1.7 — have a basis). Publishers who bring agents a one-page direct-channel policy before being asked report the conversation becomes an asset — it signals professionalism in a market where most publishers still can't answer.
Title by title. Content where you don't control direct-sale rights simply stays out of the direct channel (or out of specific territories or tiers) — inclusion is a per-title, per-channel decision, not all-or-nothing. For anthologies and multi-rights-holder works, the same consumption and sales ledger that supports author royalties (see 1.7) supports multi-party allocation. The practical rule: your direct channel should launch with the catalogue you're sure about and expand as rights are confirmed — the platform doesn't force you to solve your hardest rights questions before selling your simplest ones.
They're different legal animals. Public-library lending runs through library suppliers under licence terms you set, and (in the UK and some other territories) triggers PLR payments from the state — none of which changes with your direct channel. An in-app "library-style" subscription (e.g., any three titles at a time) is simply a commercial subscription with a borrowing mechanic: it's a sale under your subscription terms, allocated to authors like any subscription revenue (see 1.7), with no PLR involvement. The naming similarity confuses; the accounting shouldn't. If you sell to actual libraries or institutions, access codes and bulk licences are handled separately (see 5.6).
Related topics: Money & the Commercial Model · Trade & Channel Relations
Didn't find your question? Ask it at the demo — hard ones welcome.
Know your readers.
Grow your community.
Own your future.
Own your reader relationships, keep 85-100% of your margins, and stop paying to re-acquire your own fans.
