TAP THE WHEEL TO TURN IT
Most publisher apps only do one thing - deliver the book. What you need is a flywheel.
Publish360 reaches the reader, learns what they love, and hands them the next one - then does it again. Same effort with compounding results.
01Readers you can reach
...because once someone reads inside your app, you can speak to them directly — no retailer standing between you and the person who loves your books.
Turn by turn, no leaps
A flywheel isn't five nice things arranged in a circle — it's five things that make each other happen. An app can give you one of them. A system wires all five together, so each turn makes the next easier, until the wheel is doing more of the work than you are. Test every join below — if any "because" fails, it's not a flywheel, it's a feature list.
- 01
Readers you can reach
POWERED BY: Storefront sync + QR on print runs — existing buyers arrive at near-zero acquisition cost
Every direct sale, every order synced from your website, every QR scan from a print run adds a named, reachable reader to your own app. Not a row in Amazon's ledger you'll never see — an account you can push to, email, and serve. Your existing customers arrive on day one; the app never starts empty.
...because once someone reads inside your app, you can speak to them directly — no retailer standing between you and the person who loves your books
- 02
See what they love
POWERED BY: ~40 usable signals per reader, per year — opens, progress, finishes, abandonments. Cost: zero
Once a reader reads in your app, knowing them stops being a research project. You see what they finish overnight, what they abandon by chapter three, what they re-read, what they listen to on the commute. Retail sales tell you none of this. An app that only delivers pages can tell you a book was opened — it can't tell you why it worked, or who's ready for what's next. This accrues automatically, per reader, at no extra cost — the counter-knowledge every good bookseller used to carry, at the scale of your whole list.
...because a reader inside your own app can't help but show you what's working — what's finished, what's abandoned, and exactly where they are in a book, while they're still in it
- 03
Right next book, right moment
POWERED BY: Recommendation triggered on finish, reading position, and shared quotes — no campaign build required
The moment they close the back cover, or share a line that moved them, the system already knows what to put in front of them next — not a newsletter slotted in for next month, a recommendation made while the feeling is still fresh. This isn't a report a marketer reads and then acts on. It's a decision the platform makes for you, because it's wired to your catalogue, your reader, and the moment, all at once — something an app that only hosts the reading was never built to do.
...because the moment they turn the final page, or share a line that moved them, we recommend what's next automatically — while the appetite is highest
- 04
More sales, direct
POWERED BY: Checkout built into the reading experience — no hand-off to a third-party retailer
Every recommendation that lands closes inside the same app the reader is already in — no redirect to Amazon, who takes the margin for finishing the job you started. Your trade sales carry on exactly as before. This is the share that grows quietly alongside them, sale by sale, inside a channel you own outright.
...because every recommendation that lands is a sale made in your own channel — your trade sales carry on as before, this simply grows the share where you keep the full margin
- 05
Margin that grows the readership
POWERED BY: Per-reader acquisition cost, tracked against lifetime reads — reinvestment with a return you can measure
When you can see what it cost to win a reader, and what they've gone on to read since, growing your readership stops being a leap of faith and becomes arithmetic you can run again. That reader arrives already reachable — back at step one — and the wheel is turning again before you've finished totting up the return.
...because when you can trace what it costs to win a reader, and what they go on to read, growing your readership stops being a guess and becomes something you can plan — and every reader won this way arrives already reachable. The wheel turns again back to 01, with momentum
Five steps. One system, wired end to end.
An app can give you the first one. Only a flywheel gives you all five — turning on their own.
What the wheel looks like after a few turns
The first turn is the hardest — every flywheel's is. But nothing resets. The readers, the knowledge and the margin from each turn are still on the wheel when the next one starts.
The wheel starts to move
Your storefront history fills the app on day one — no empty first screen. The first owned readers arrive, the first patterns show, the first campaigns pay for the platform.
Momentum takes over
Thousands of named readers. Series and subjects you can launch into on day one. Authors choosing you because you can show them their audience.
The wheel works for you
The compounding readers, knowledge and margin of every previous turn are all still aboard. Acquisition decisions lean on real reading evidence. The next book is cheaper to sell than the last.
Want the arithmetic under this? The pricing calculator runs your own figures across five years →
Publishing at 90° — or at 360°
Selling through Amazon, the story of a book travels a quarter-turn: you publish, a till rings somewhere, and the arc stops. The reader walks on — someone else’s customer now. Everything after the sale — the reading, the loving, the telling of friends, the waiting for your next book — happens out of your sight and off your books.
We named the company after the rest of the circle. Publish360 is the full turn: the sale, the reading, the knowing, the next introduction — completed under your own roof, so every book you publish makes the next one easier to sell.
Know your readers.
Grow your community.
Own your future.
Own your reader relationships, keep 85-100% of your margins, and stop paying to re-acquire your own fans.