For Editorial & Author-facing
"I work with authors…" — your 10 questions, answered.
The author conversation is where a direct channel gets real. These answers help you explain royalties on direct sales, subscription allocation and reader insight to authors and agents — proactively, before they ask.
01 — Money & the Commercial Model
Whole category02 — Rights, Royalties & Author Contracts
Whole categoryThis is the one to check hardest, because subscription is the newest form of exploitation and the least likely to be explicit in older contracts. Newer contracts increasingly include subscription/streaming language with a defined revenue-allocation basis; older ones may be silent, which is not the same as permissive. Before enrolling backlist titles in any subscription tier: confirm the grant covers it, agree the allocation basis (see 1.7), and consider an opt-in approach for older contracts — agents respond far better to being asked than being notified. The platform lets you include or exclude titles from subscription tiers individually, precisely so rights caution never has to block the whole programme.
Lead with the three things agents actually care about: more money per copy (higher net receipts flow through to royalties — bring the per-unit arithmetic), better data (real reading and sales figures per title, visible on demand, instead of opaque retailer aggregates), and a publisher investing in the author's long-term audience (a reader relationship that follows the author's next book, instead of being re-rented from a retailer every launch). Be ready for two questions: the royalty-rate question (see 2.4 — have a policy) and the subscription-allocation question (see 1.7 — have a basis). Publishers who bring agents a one-page direct-channel policy before being asked report the conversation becomes an asset — it signals professionalism in a market where most publishers still can't answer.
04 — Product & Technology
Whole categoryFour content types in one library: ebooks (EPUB 3, reflowable and fixed-layout), audiobooks (streamed and downloadable for offline listening), video, and courses (structured multi-part content). One library, one reader identity, one set of engagement data across all four — which matters because cross-format bundles (ebook + audio + bonus video at one price) are among the strongest direct-channel offers, and are precisely what single-format retail channels can't assemble.
Adjustable type size and fonts (including dyslexia-friendly options), spacing and theme controls, reflowable text, screen-reader support, and text-to-speech — built on the EPUB 3/Readium stack that carries accessibility metadata through from your production files. If your EPUBs are born accessible, the app preserves that work; if your backlist isn't, the reading system's own affordances cover much of the gap. See 3.6 for the compliance position.
05 — Catalogue, Migration & Selling Channels
Whole categoryPre-orders through your storefront flow through like any order, with content unlocking on publication day — and unlike retail pre-orders, you keep the customer relationship from the moment of the order, not the moment of delivery. Serialised release — chapters or episodes unlocking over time — is native territory for a platform with courses and structured content, and it pairs naturally with subscriptions (a serial is a retention engine). If serialisation matters to your list, raise it at the demo and we'll show the current state honestly.
06 — Readers, Marketing & Adoption
Whole categorySales and revenue in real time; reading behaviour per title (starts, progress, completion rates); funnel data (QR scans → installs → registrations → purchases); cohort and retention views; subscription metrics (conversion, churn, consumption by tier). The Data Insight page's framing is the right way to think about it: not dashboards for their own sake, but four decisions per season — what to acquire, what to reissue, what to bundle, whom to email — made with evidence instead of folklore. Completion-rate data alone changes editorial conversations: it's the difference between "it sold" and "it was read."
See what the reader data shows an editor
Know your readers.
Grow your community.
Own your future.
Own your reader relationships, keep 85-100% of your margins, and stop paying to re-acquire your own fans.
