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Data Insight

Amazon knows how your books sell.
Only you can know how they're read.

Sales figures tell you what happened at the till. Reader data tells you what happened after — who opened the book, who finished it, who came back for the next one. In your own app, every one of those signals belongs to you, and each one answers a question you're already asking: what to commission, which authors to back, where a launch is leaking, what to charge.

01Decisions, not dashboards

Four decisions every publisher makes each season — now with evidence.

Nobody in publishing is short of charts. What's been missing is the layer between the till and the reader: what actually happens once the book is bought. That layer changes how the season's biggest calls get made.

For the publisher

What to publish next

Without the data

Commissioning meetings run on sales figures that end at the till: how many copies shipped, how many returned. Nothing about whether anyone finished the book.

With your own channel

Completion rates by title, genre and series show which parts of the list readers devour and which they abandon by chapter three. When 74% of saga readers finish book one and most open book two within a week, the case for commissioning book four writes itself — with numbers the board can see.

For the commissioning editor

Which authors to back — and keep

Without the data

An author's value is argued from BookScan and gut feel. When a rival imprint calls with a bigger advance, you have loyalty and lunch on your side.

With your own channel

You can show an author their own readership: how many named readers they have, how fast their books are finished, how many readers return for the next title. "Stay, and here are the 4,000 readers we can reach for your next launch" is a retention argument no advance alone can beat.

For the marketer

Where the launch is leaking

Without the data

A launch is judged on week-one units. If it underperforms, the post-mortem is speculation — was it the cover, the price, the timing?

With your own channel

The purchase-to-first-open funnel shows exactly where readers stall. If only 25% of buyers open the book in 30 days, the problem isn't acquisition — it's activation, and one well-timed nudge recovers readers you already paid for.

For the sales director

What to charge, bundle and window

Without the data

Pricing is set once, per format, and defended annually. Testing a price on Amazon means asking permission and losing the reader data either way.

With your own channel

In your own channel, every price, bundle and subscription tier reports back: which tier converts, which bundle lifts basket size, whether early access actually drives sign-ups. Next season's commercial model is a reading of your own ledger, not a guess.

02The signals

Four signals no royalty statement has ever contained

Everything in your dashboard exists to answer a question. These are the signals publishers tell us change the conversation — in the editorial meeting and with authors.

Active, new & returning readers
Not "units shipped" — people, named and reachable. Watch a season's marketing turn browsers into first-time readers, and first-timers into the returning core your backlist lives on.
Completion & drop-off
The metric no retailer will ever share: whether readers finish. By title, by chapter, by format — the difference between a book that sells and a book that builds a readership.
Purchase → first open
The gap between buying and reading is where series momentum dies. Seeing it title-by-title tells you which launches need a nudge and which covers made a promise the first chapter didn't keep.
Print → digital crossover
QR scans from your print runs show which physical books recruit app readers — turning every hardback into a measurable acquisition channel for ebook, audio and subscription sales.
03The author conversation

The retention tool that isn't an advance.

Authors leave for two reasons: money, and the feeling that nobody can tell them what's really happening with their books. The first is a bidding war. The second is yours to win outright.

When you can sit across from an author and show them their named readership — how fast their books are finished, where readers linger, how many come back for the next title, and how many you can reach on launch day with a single push — you're offering something no rival imprint with a bigger cheque can match: proof that their readership is real, growing, and reachable.

"Stay — and here are the readers we'll launch your next book to."

What you can show an author

Named, reachable readers

each one push- and email-reachable on launch day

4,112

Finish their books

vs a category norm nearer one in four

68%

Return for the next title

within a week of finishing the last

3 in 5

Joined from the print run

QR scans this month alone

522

FIG. 02 — ILLUSTRATIVE AUTHOR READERSHIP LEDGER

04The loop closes

Every insight feeds the next turn of the wheel.

Data Insight isn't a reporting module bolted on the side — it's the fourth stage of the flywheel. What you learn about readers decides what you promote, price and publish next; and every decision generates the next season's evidence.

01

Learn

Completion, drop-off and return rates reveal what your readers actually value — by title, series, format and price point.

02

Act

Reprice a tier, re-window a launch, commission the sequel, nudge the readers who bought but never opened. Every action lands in a channel you control.

03

Compound

Each action produces new signals from more readers. A publisher who has been reading their own data for three seasons cannot be caught by one starting today.

See how insight powers the full flywheelReaders & adoption FAQs

Know your readers.
Grow your community.
Own your future.

Own your reader relationships, keep 85-100% of your margins, and stop paying to re-acquire your own fans.

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