The Platform
The Platform · Marketer Experience
Give marketers direct access to readers.
Publish360 gives marketers a branded place to promote content, run targeted campaigns and measure reader response.
Connect merchandising, campaign automation and reader insight in the channels your publisher owns.
01
Promote the right titles
Feature new releases, create collections, recommend companion titles and promote relevant backlist content.
- Curate the homepage, build product collections and feature relevant titles.
- Manage cover art and marketing descriptions alongside catalogue metadata.
- Shape promotions through an experience that carries the publisher’s own brand.
02
Target campaigns using reader activity
Use ownership, activity and eligibility data to make campaigns more relevant and avoid promoting content readers already have.
- In-app spotlights, campaign journeys and configured push notifications.
- Ownership-aware offers to avoid promoting content a reader already has.
- Date windows, campaign priority and frequency controls to protect the reader experience.
03
Measure campaign impact
Measure whether content is purchased, opened, revisited and completed, then use those insights to improve campaigns.
- New and returning reader reporting alongside app and title engagement.
- Purchase-to-first-open funnel visibility for understanding activation.
- Exportable title, format and device reporting for wider campaign and planning analysis.
Know your readers.
Grow your community.
Own your future.
Own your reader relationships, keep 85-100% of your margins, and stop paying to re-acquire your own fans.
