For smaller publishers
You don't need a big team to sell direct any more.
For a long time, the tools that let publishers sell directly to readers - the apps, the eCommerce infrastructure, the digital fulfilment, the reader analytics - were only available to publishers with deep pockets and large technology teams.
If you were small, you were told, in so many words, that this wasn't for you. Not yet. Maybe one day.
We've spent 27 years disagreeing with that.
Size Used to Be the Entry Ticket
We think that's wrong.
The publishing industry has always had a hierarchy. The biggest publishers get the best distribution deals, the most prominent shelf space, the most sophisticated technology, and the most attentive service. Everyone else makes do.
That logic made sense when the barriers were physical - warehouses, printing runs, retail relationships. But the digital world doesn't have those barriers. A reader in Auckland or Nairobi can discover your book just as easily as a reader in New York.
The technology to sell to them directly, to deliver your eBook or audiobook in seconds, to build a relationship with them that compounds over time - that technology exists. It's just that, until now, it was mostly out of reach for smaller publishers.
We think that's a problem worth solving.
27 Years of Helping Smaller Voices Be Heard
Publish360 didn't emerge from a venture capital pitch deck. It grew out of 27 years of working at the intersection of technology and content - and specifically, of caring about the publishers and authors who don't have a PR department or a seven-figure marketing budget.
Three values have shaped everything we do. They didn't come from a workshop. They came from experience.
Creative Zest
We believe that the best ideas in publishing don't always come from the biggest houses. Independent publishers, niche academic presses, religious publishers, specialist retailers - these are often the places where the most original, most important, most passionately made content lives. Our job is to give that content the platform it deserves.
Courageous Growth
Going direct-to-consumer as a small publisher takes courage. It means believing that your readers will find you, that your content is worth the effort, and that the investment will pay off. We respect that courage. And we've built a platform that rewards it - not just for the publishers who can afford to take big risks, but for the ones who need every step to count.
Compassionate Service
We know what it feels like to be the smaller organisation in the room - to have your questions go unanswered, to be treated as a low priority. We've been on that side of the table. It's why we built Publish360 to give every publisher a dependable route to direct reader relationships, clear guidance on the right scope, and genuine attention.
Small Numbers, Compounding Fast
Here's a question worth sitting with.
If you sold 143 digital books through your own platform this month, would that matter to you? What about 100 readers paying £5 a month to access your catalogue?
We suspect the answer is yes. And here's the thing: those aren't ambitious targets for a publisher with an engaged audience and a good backlist. They're realistic starting points.
Illustrative: modest monthly growth compounding over time
The real power isn't in the first month. It's in what happens next.
A reader who buys directly from you is a reader you know. You have their email address. You know what they bought. You can tell them when the next title is available, offer them a bundle, invite them into a subscription. Each of those interactions compounds.
A reader who buys once and comes back twice is worth three times as much as a reader who buys once and disappears into an Amazon algorithm.
The best time to start was five years ago. The next best time is now.
A Clear Starting Point. Room to Grow.
Entry is a focused branded reader app linked to your website. It gives smaller publishers a practical route into direct reader relationships, without pretending every commercial or engagement capability is included from day one.
Growth adds more formats, in-app monetisation, automated engagement and broader integrations when your strategy and audience are ready for them.
Your own branded reader app
EntryAn iOS and Android app where readers experience your brand, not ours
One core content format
EntryStart with ebooks, audiobooks, video or courses — whichever matters most
Website-connected access
EntryConnect a Shopify or WordPress store so eligible purchases appear in the app
Baseline reader reporting
EntrySee daily active readers and product engagement as you prove the channel
Commercial and engagement tools
GrowthAdd subscriptions or in-app sales, push notifications and marketing automations
More formats and integrations
GrowthExpand to two formats and connect more of the systems behind your reader relationship
The difference between a smaller publisher and a larger one is not whether direct reader relationships matter. It is the scale and scope that make sense for the next step. We meet you where you are.
Platforms Should Amplify, Not Filter
There's a version of the digital publishing world where the only voices that get heard are the ones that can afford to be heard. Where the only publishers who can sell directly to readers are the ones who can afford the technology to do it. Where size and money are the gatekeepers.
We don't want to live in that world. And we don't think you do either.
We built Publish360 because we believe that a brilliant book about Byzantine history, or a devotional written by a pastor in Nairobi, or a specialist monograph from a small academic press in Edinburgh, deserves the same quality of digital infrastructure as a bestseller from a major trade house.
That belief is 27 years old. It's not going anywhere.
You might be smaller than you think you need to be.
We're happy to have an honest conversation about whether Publish360 makes sense for where you are right now - and where you want to be. No pressure, no minimum catalogue size, no sense that you need to prove yourself first.
We work with publishers of all sizes. The smallest ones often surprise us most.
Know your readers.
Grow your community.
Own your future.
Build a publisher-controlled reader relationship, connect the commercial channels that fit your operation and understand what happens after purchase.